Good > Great

Matt Lane
Oct 3, 2021

Good is fast and enables shorter cadences. Great is slow at implementing learnings.

Good wants to get better everyday. Great wants to be better than others.

Good is methodical and calm. Great scrambles and looses itself.

Good is kind. Great is ruthless.

Good waits and then pounces. Great pounces and then cleans up.

Good is the underdog, the hero. Great is corrupt by ambition.

Good is 80–100%. Great expects more when there is no more to give.

Good is so good it’s amazing. Great is what you say after eating Frosted Flakes.

Good is greater than great.

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Matt Lane

Product strategist focusing on differentiation, conceptual design, and ways of working.